One app. One promise.

Embrace people through their hardest journey.

Support for loved ones through connection, care and community.

At Embrace, we believe that no family should navigate a health crisis alone.

Embrace is designed to bring all the support needed into one easy-to-use platform and improve upon the financial support for both the family and community of donors.

Our founder Laura, a dedicated hospice nurse, has witnessed firsthand the immense struggles that families face during crisis situations, especially cancer. Seeing families struggle to manage the day-to-day challenges, Laura was driven to create Embrace.

Em•brace

(verb)

  1. Hold someone closely, especially as a sign of love  

  2. Accept or support willingly and enthusiastically 

Today, families facing life-changing situations have to manage multiple apps.

In our experience, this creates more work than is necessary and a very confusing experience for their community.

Embrace will help…

  • Get financial help

    Embrace helps you get the financial help you need by raising donations and getting your bills paid seamlessly. No more juggling multiple platforms or facing transfer delays.

  • Build community

    Connect with friends, family, and supporters in a dedicated space just for you. Embrace makes it easy to share updates, receive messages, and feel the love and support from your community.

  • Keep everyone in the loop

    Keep everyone informed with real-time updates. No more duplicating efforts across multiple platforms. One update in Embrace reaches everyone there to support you.

  • Coordinate meals & tasks

    Simplify the organization of meal deliveries and daily tasks. Embrace integrates the functionality of scheduling and task assignments, so you can focus on what's important.

Our guiding principles

Empowerment

Giving families and coordinators the tools they need to manage their journey.

Transparency

Clear and open communication for updates and financial support.

Community

Building a strong network of supporters that can help in tangible ways.

Compassion

Providing empathetic support for families in need.

Convenience

Streamlining all resources into one app and keeping everyone in sync.

Ready to get started?

Embrace is currently only taking a select number of individuals and families at this time. You can join our waitlist to be informed of our public launch and/or apply for early access.